5 Crucial Tips to Plan a Winning PPC Ad Campaign
With businesses always pushing themselves to the next level to get a higher rank in SERPs, it has become clear that you need something more than just an organic campaign to promote your brand online. And this is the area where a PPC campaign comes to the rescue.
If your business needs rapid online traffic in no time, then Pay Per Click (PPC) is the strategy for you. However, running an effective PPC ad campaign might become difficult due to lack of professional knowledge and so, you should always rely on expert PPC services in Australia to do the task efficiently.
Before you get started, let us give you a brief on the key elements of a PPC ad campaign.
- Keywords
- Ad words
- Campaigns
- Ad text
- Landing pages
Following here are some important tips to plan a crackling PPC ad strategy which you might expect your PPC services provider to incorporate.
Give prime importance to Impression Share
The PPC campaign makers always focus on tracking the changes in impression share. In case, the campaign is not getting a substantial number of impressions, it emphasises that the budget being spent by you for the keywords on which you are competing is not appropriate.
Another possibility can be you do not have a suitable rank in the SERPs of Google. It is crucial for experts to ensure that a major portion of your budget is spent on the top-performing keywords.
Always bid on the appropriate keywords
Choosing the list of right keywords which entail the online search behaviour of consumers when they land on to your website is another major consideration. Try to invest ample time in extensive PPC research and prepare a relevant ad copy with the right keywords for your audience. Make sure to prepare the copy with relevance to the location, device and audience and bid accordingly.
Choose the location wisely
The first and foremost thing in this step is to find out the area where most of your potential consumers live. Choosing the target location where you can find the larger chunk of your audience will certainly help you gain more conversions. You can conduct a market research to find out the targeted audience and select a particular radius as well around the location to display the ads.
Bidding down or excluding the locations that usually remain underperforming is ideal for boosting the campaign performance further.
Create a Separate Landing Page for each and every campaign
An acknowledged PPC company in Australia usually recommends its clients to have a separate landing page for their campaigns. Needless to say, landing pages has a crucial role in formulating the PPC strategies as they offer right and relevant information for customers which will help them to make a better decision.
The landing page must have an appealing CTA button which will help you stay ahead of your competitors. You can evaluate the viability of different landing page content and designs as well to understand the right combination that works best.
Select the appropriate platform
Well there are multiple advertising platforms available these days for your PPC campaign including Google, Amazon, Facebook and more. But you need to analyse which specific online ad platform can work well for your customised campaign. For instance, if your Facebook PPC campaign shows better results than your Google Adwords campaign, you can minimise the Adword budget to an extent and increase the budget for your Facebook campaign to fetch higher profits.
Every product or service is different and so, you need to have a specific set of requirements before you get into the task of planning a PPC campaign for your business. Ideally, hiring the best PPC services in Australia is the most feasible and result-driven option for you to not only plan it well but also execute the strategy effectively to meet the targeted goals.
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