How Can Google’s New Algorithm Impact Search Engine Optimization?

Have you heard that Google has recently launched a new algorithm to help you understand useful and timely information? Not yet? Then this blog is what you need at this moment. However, launching new algorithm does not imply that all the featured snippets must be new and fresh. It implies that when the query demands fresh content, Google will also want to find fresh results. Google’s Vice President of Search, Pandu Nayak, circulated that the company has launched an update for algorithms, which keep featured snippets timely, fresh, and relevant whenever a question is asked. This new launch will help understand useful and timely information. Most market experts think that the impact of this new update will be beneficial to search engine optimization in Australia. 

According to Google, this new algorithm will help their systems understand what information is useful over time and what becomes obsolete quickly. This update is applicable especially to featured snippets. The featured snippet refers to a feature in search, which points out the pages which are identified by Google as most likely pages to have the information a user is looking for. Fresh information is important for some queries. For these queries, Google’s systems will find the most-effective and up-to-date featured snippets. 

Google has provided some useful instances of freshness in featured snippets. When you are searching for the upcoming holidays, it is obvious that you’ll not want to see the holidays in 2018 or 2017. You’ll want to see the holidays of this year or the next year. This new algorithm will help Google find and provide the specific holiday list you are expecting.

Now you might be thinking- why should the best SEO Company in Australia care for this new update? To keep up with Google new Algorithm, businesses, like you, will be compelled to generate more accurate content. It will improve their users’ or searchers experience. In turn, the business’s chance of being visible will be enhanced. 

How should you address this update?

First, you should identify which pages on your website are ranking for a featured snippet with the help of analytical tools (SEMrush for example). You should also find which featured snippets are available in your space that your competitor is currently ranking for. It will help you conduct an audit of featured snippet results. It will also help you identify a featured snippet result that fits into this timely result category. 

Next, you need to add the latest and fresh content relevant to those featured snippet queries. This task will enable you to put yourself in a position to maintain the featured results. This is not the end. If you have a blog post having featured snippet, you can add a section to that particular page as a continuation of the topic you discussed in your last content. 

A Final Takeaway

We all know that Google keeps experimenting to improve its search results. Sometimes, the result of their experiment is good while sometimes their experiments fail. Future of this Google Update will be revealed only by Time. Meanwhile, every renowned online advertising company should consider this update and its consequences on search engine optimization in Australia. Careful analysis may help the SEO experts explore many other advantages of this update.